About Us: Our Story

Over ten years ago, Soli Lee, a consultant and formulator for health and cosmetic product developers in France and the USA, took an interest in ancient herbal remedies. Inspired by Mediterranean herbal ingredients, she sought to develop a lotion that could soothe and promote well-being naturally, so she created her own innovative proprietary formula and named it Hush Rub. The result was a formulation so unique that no other manufacturer could replicate the texture and remarkable performance. She called her company Naturisme since she believes in harmony with natural life and respect for the environment.

“I am inspired by nature and discovered that nature has the answers for my own well-being. I looked for my ingredients in the earth and blended them into a unique lotion by hand. Once I was satisfied with my creation, I named it Hush Rub since it hushed my tensions and rejuvenated my spirits. Inside it is the fragrances and secrets of the earth, and my love.”       -Soli Lee


Our Mission/Product philosophy

  • We believe you will find the answers in nature.
  • We believe natural ingredients can be healing and powerful.
  • We believe we are all the gardeners of nature, so part of our profit goes to plant more trees.
  • We believe in earth’s own fragrances, and nothing artificial.
  • We believe it’s possible to create innovative products without the use of parabens, sulfates or animal testing.


Let the beauty of what you love be what you do. There are a thousand ways to kneel and kiss the earth. (Rumi)