Our Story
Inspired by Nature. Created by Soli
My journey in cosmetics began long before I was born. My father was a perfumer, creating his own fragrances by hand, and by the time I entered the world he had already built a small cosmetics and perfume company. That little factory became the garden of my childhood: a magical place filled with scents, colors, stories and people whose lives became part of ours.
I grew up listening to the laughter and struggles of the production team, watching lotions being mixed, perfumes being bottled, and spending my summers helping however I could. Those moments shaped me deeply.
Years later my journey took me to France, where I studied chemistry and pharmacology and later specialized in cosmetic formulation. I worked with respected companies and spent many years consulting in the United States. But deep inside, I always carried the spirit of that childhood garden with me.
Naturisme Cosmetics was born from that spirit and my personal passion.
Our story began with Hush Rub, a muscle relief formula I created for myself after suffering from chronic back pain. What started as a personal search for comfort became the beginning of a new chapter in my life dedicated to creating products that are as natural as possible while remaining effective and guided by science.
Today, we formulate and manufacture our own products in Brooklyn, New York. Every cream, oil and lotion is crafted with intention, using thoughtfully selected ingredients and without unnecessary chemicals. We believe people deserve products made with integrity, transparency and love.
I suppose there are two gardens in life: the garden you are born into and the one you choose to grow from the memories, lessons and dreams of your childhood. Naturisme Cosmetics is the garden I chose to grow.
Soli Lee, Founder
Our Mission & Philosophy
We believe:
- Nature and effectiveness should exist together in harmony.
- Innovation and clean beauty can coexist without unnecessary chemicals.
- Honesty and transparency are essential to everything we create and sell.
- Beauty is found in nature’s fragrances: never artificial, never overwhelming.
- We are all gardeners of this Earth. That’s why part of our profits goes toward planting trees and supporting a healthier planet.
- Skincare should nourish not only the skin but also the mind, the senses and the connection we share with the Earth around us.
“Let the beauty of what you love be what you do. There are a thousand ways to kneel and kiss the earth.” — Rumi